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The Brattle Group is an equal opportunity employer. As such, it adheres to an employment policy which prohibits discriminatory practices or harassment against applicants or employees based on race, color, creed, religion, citizenship status, national origin, ancestry, sex, gender identity, age, height, weight, domestic partner status, Acquired Immune Deficiency Syndrome or HIV status (AIDS/HIV status), sexual orientation, disability (where the applicant or employee is qualified to perform the essential functions of the job with or without reasonable accommodation), marital status, veteran status, political affiliation, or any other legally impermissible factor. Additionally, The Brattle Group complies with all applicable state and federal employment laws.

The Brattle Group is also an Affirmative Action employer of Minorities, Females, Protected Veterans and Individuals with Disabilities. Furthermore, in order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, as amended by the Jobs for Veterans Act (JVA) of 2002, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact +1.202.955.5050 (phone) or +1.202.419.3335 (fax) for assistance. Please reference this statement and the position title in your communications.


Digital Marketing Specialist

Location: Boston, MA

Description

THE POSITION
The Brattle Group is seeking a Digital Marketing Specialist to be based in the firm’s Boston, MA office. This individual will report to the Director of Marketing and collaborate closely with Marketing colleagues and consulting stakeholders to drive firm-wide and practice level digital marketing initiatives. The Digital Marketing Specialist will develop and execute digital marketing activities that will improve the visibility of the firm, our services, and our experts through various outlets including (but not limited to) the corporate website, intranet, social media, email marketing, video, and podcasts.

Some of the day-to-day responsibilities of this role include:

  • Take a lead role in identifying, articulating, and driving the Marketing department’s digital roadmap, including new and emerging digital initiatives and technology solutions
  • Collaborate with Marketing colleagues to develop, document, measure, and refine the firm’s digital initiatives to support the firm’s marketing strategy, including (but not limited to) management of the firm website and development of interactive web content, infographics, video, and podcasts
  • Monitor digital marketing trends and new opportunities, in order to identify those that may be adaptable to professional services
  • Co-manage discovery/RFP process for evaluating external agency and other digital/technology partners
  • Serve as liaison between the Marketing department and external digital/technology partners
  • Develop and refine best practices in metrics and related analytics reporting, to help measure the effectiveness of digital campaigns and changes to user experience
  • Support digital aspects of key firm and practice initiatives, high-profile events, and recruiting activities
  • Support digital aspects of internal communications, initiatives, and campaigns
  • Contribute to other / ad hoc marketing projects as needed


THE CANDIDATE
The successful candidate will bring strong knowledge of digital marketing best practices and technologies, as well as the ability to adapt them to a unique professional services environment through creative thinking, strategic and analytical skills, and an understanding of brand strategy. The candidate will also be a highly organized and skilled communicator, with an adaptable and collegial nature, who thrives in a fast-paced environment. Other requirements include:

 

  • Bachelor’s Degree required, Marketing or Communications preferred
  • Minimum of 3 years’ digital marketing experience
  • Professional services marketing experience is highly desirable, especially related to economic consulting or the legal industry
  • Deep knowledge of web content management systems, social media management software, SEO, and Google Analytics is essential; some proficiency with HTML strongly preferred
  • Experience developing and analyzing metrics for digital marketing activities, including web, social media, and email
  • Experience managing agency relationships and partnering with external vendors to execute on creative concepts – on time and on budget
  • Strong interpersonal skills and the ability to work as part of a cross-functional team and interface with management-level staff
  • Strong verbal communication and interpersonal skills
  • Ability to exercise excellent judgment, discretion, and confidentiality on matters large and small
  • Learns quickly and adapts to a growing and changing environment
  • Takes pride in working within a high-quality, high-integrity organization
  • Enjoys and thrives in a fast-paced office environment

In order to be considered for this position, please submit a cover letter and resume below. 


The Brattle Group is an Equal Opportunity Employer: Minority/Female/Veteran/Disabled




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