Position Description

Senior Analyst, Audience Analytics
Location Chicago
Job Code 400
# of Openings 1
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About Chicago Public Media

Chicago Public Media is one of the largest and most respected public media organizations in the country.  The organization has a legacy of innovative program development having launched such iconic shows as This American Life, Wait, Wait, Don’t Tell Me…,Nerdette, Making Obama and the ground-breaking podcast Serial. Chicago Public Media engages with its listeners and users across multiple platforms, including broadcast radio, digital streaming, and mobile apps. Our flagship station, WBEZ Chicago (91.5 FM and wbez.org) is Chicagoland’s premier hub for trusted, fact-based journalism and engaging, entertaining audio programs and podcasts.  WBEZ’s sister service, Vocalo (91.1 FM in Chicago, vocalo.org everywhere), targets a multicultural audience through an urban alternative music and culture format.

The Opportunity:  91.5 WBEZ, Chicago’s NPR News station, seeks a Senior Analyst, Audience Analytics to join our BI team in Chicago, IL. 


Position Summary

Based at our Navy Pier offices and studios, the person in this role works with data sets to understand audience trends, consumption patterns and donation behavior in order to provide analysis and guide key business decisions. He/She/They collects and maintains a broad range of audience analytic data including, but not limited to broadcast, web, mobile application, smart speaker, streaming, social media, and podcasting data. The person in this role also will design, develop, and execute tagging strategies for all digital content from multiple departments including editorial, membership, sponsorship, and marketing. Analyze large data sets to understand how our editorial content is being consumed – what, where, when and how - and develop a narrative around discernable audience trends.  Develop actionable insights and recommendations based on the data to inform business decisions. Analyze large data sets to understand and inform how we can best convert audience into prospective members. Create and maintain centralized, organization-wide dashboard and metrics reporting.  Create and maintain weekly and monthly audience dashboards using Nielsen, Triton, Google Analytics, Chartbeat, App Annie, Hot Jar, and other analytic tools. Deeply analyze audience data to understand how users are engaging with digital platforms and products.  Work with Product and Editorial to develop recommendations on ways to improve our digital products based on user data. Synthesize market and industry data to track competitive landscape for both terrestrial radio, digital products, social media, newsletters, and trends. Enhance overall operations through development of compelling presentations directed towards understanding audience, content consumption, and listening platform patterns and behaviors driving towards a business recommendation or decision. Develop presentation materials for key internal stakeholders, board meetings, funder meetings, grant proposals, staff meetings and other communications, rooted in both a quantitative as well as qualitative story. Work cross-departmentally to understand other groups’ reporting and analytics needs and practices to ensure that we are maximizing all analytics efforts across the organization. This position offers occasional telecommuting options upon request and approval, and not more then 1-2 times per month.



Required Skills and Experiences

Bachelor’s degree in Media Technology, Data Science, Statistics, or a related field and 4 years of relevant audience analytics experience.

This position also requires 4 years of experience in data analysis and reporting4 years of development experience with Google Tag Manager; 3 years of working with relational databases, large data sets, and writing complex T-SQL queries; 3 years of experience developing and publishing visualizations using Power BI or Tableau; 1 year of experience collaborating with web development teams in implementing tagging solutions; experience with Nielsen, Google Analytics, and on-demand audio services; and experience presenting data-driven conclusions and outcomes to colleagues at all levels: individual contributors, team members, supervisors, and senior leaders.


The essential functions described above are not all-inclusive and may change periodically to meet the needs of Chicago Public Media (CPM).  The information contained in this job description is not intended to create any contractual or other legal commitment.  Chicago Public Media may change the content or format of this job at any time in its sole and exclusive discretion without notice.


Working at Chicago Public Media
Our associates are in service of our mission. Our full-time employee population hovers around 150 people, and approximately half of our team is represented by SAG-AFTRA.  We work at our newly renovated open and collaborative space at Navy Pier in Chicago, IL.  We know it is imperative that our workplace reflects our community so we can, in turn, provide content that connects people.  We are committed to having a workplace that thrives by creating a place of belonging where everyone can contribute their talents.  If you share our passion for public service news and information, join us!  Check out our LinkedIn page for further details: https://www.linkedin.com/company/chicago-public-radio/?viewAsMember=true

Chicago Public Media is an Equal Opportunity Employer, and actively seeks people to join our team from all backgrounds, orientations and life experiences.


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