Position Description

Grassroots Advocacy Specialist
Location Washington, DC
Department Legislative and Political Affairs
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SUMMARY:

Reporting to the AVP of Political Affairs, the Grassroots Advocacy Specialist serves as a critical member of MBA’s legislative & political affairs (LPA) department, managing the daily activities related to growing and sustaining the Mortgage Action Alliance (MAA), MBA’s free grassroots advocacy network for real estate finance professionals.

The incumbent will develop and deploy the grassroots advocacy initiatives including the refinement and execution of a key contact program, the delivery and execution of all MAA “Calls to Action” and other recruitment/renewal efforts. The incumbent will also manage MAA’s digital and social media content, manage its online presence and utilize third-party services to track, analyze, improve and promote the effectiveness of MAA’s campaigns, initiatives and member engagement efforts with an emphasis on sustained growth over a five-year horizon.   

 

PRIMARY RESPONSIBILITIES:

  • Assist AVP of Political Affairs, and SVP of Legislative and Political Affairs in developing and executing grassroots initiatives for MAA with a singular focus on growth and retention.
  • Manage the day-to-day operations of MAA including, but not limited to processing new MAA enrollments, recordkeeping in accordance with Federal Election Commission (FEC) guidelines, updating and maintaining advocate records and revitalizing and deploying a key contact/grasstops database as it relates to the 116th Congress and beyond.
  • Serve as the primary staffer responsible for distributing content such as MAA newsletters, Calls to Action, push notifications and other materials developed by LPA team via third party mass email platforms, the MAA App and social media.
  • Execute MAA company enrollment campaigns throughout the year that include but not limited to regular communications with members, internal and external reporting of results.
  • Acts as the project lead with existing third-party vendors to review, analyze and report on MAA’s member retention and effectiveness.
  • Post political affairs content, including video, newsletters, advocacy spotlights and other materials on MBA.org and on the staff intranet. 
  • Advance MAA’s social media presence (Twitter, LinkedIn, Facebook) by distributing engaging content of interest to MBA members, MAA influencers and other stakeholders.
    works in conjunction with other relevant MBA staff and volunteer leadership to conduct advocate prospecting and outreach and promote MAA further among heretofore underutilized industry segments.
  • Manage MAA Steering Committee and the planning of MAA-related meetings and events, such as national Action Week campaigns, biennial election of three “at-large” members, receptions and committee meetings.
  • Manages strategic initiative technology efforts and coordinates all integrated efforts with IT/Legal/Marketing departments in the development, refinement, delivery, and ongoing utilization of tools to enable and increase MAA enrollments.
  • MBA’s National Advocacy Conference (NAC): assists MBA’s External Relations Group in the recruitment of attendees, schedules meetings with Congressional offices (while acting as the primary “day-of” NAC contact) and helps assemble materials for all NAC issue briefs.
  • Coordinate with the AVP and PAC team to ensure MAA and PAC communications and materials support larger association advocacy goals and initiatives.
     

This position description should not be construed to contain every function and/or responsibility that may be required to be performed by an incumbent in this job.  Incumbents are required to perform other functions as assigned. 

 

SPECIFICATIONS:

The ideal candidate should have an undergraduate degree in political science, communications or public policy with a minimum of two to three years of progressively responsible experience in political advocacy or administration of a grassroots program with demonstrated success. Additionally, professional advocacy experience working with federal legislature and regulatory process and two to three years’ experience developing and executing social media communication strategy.

The candidate should have strong writing skills and an understanding of how to develop compelling content on a variety of social media platforms and experience deploying digital content via email, web and social media. Candidate must also be comfortable in a fast-paced environment with multiple deadlines and deliverables that can change within the same week or even the same day. A strong interpersonal skill set with confident sales/customer service capabilities is a must.

Advanced skills utilizing Microsoft Office Suite (Word, Excel, Access, and PowerPoint) and knowledge of Voter Voice and database management software considered a strong plus.

The candidate must be detail-oriented, enthusiastic, well-organized, possess strong time management skills and understand Congress and the political process. Approximately 10% travel is required for this position.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

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