Local Sales Manager/ Digital Sales Manager

Location: NC – Charlotte


Local Sales Manager/Digital Sales Manager

Mandate:  To competently* and professionally* annually attain the negotiated and required sales goals by providing appropriate proactive management while staying aligned with the relevant overall Company's strategic direction, philosophies and goals.

Main Responsibilities:

  • Planning
  • Customer Liaison
  • Administration
  • Self-Management
  • Professional Development

Objectives (by Responsibility )


  1. To develop, implement and monitor a comprehensive monthly, quarterly and annual Sales Plan to ensure that the station meets the negotiated annual Sales revenues on an ongoing basis.
  2. To regularly and when relevant consult with internal and external resources to solicit objective input as it relates to the overall planning process.
  3. To investigate and stay current with all relevant information as it applies to identified competitors an ongoing basis.
  4. Conduct and participate in weekly meetings with team for development, coaching, forecasting.
  5. Participate in weekly IFM’s along with sales management to discuss progress and recap weekly performance.
  6. Maximize revenue for both local and digital sales.

Customer Liaison

  1. To effectively, deal with customer complaints and suggestions on an ongoing basis.
  2. To co-ordinate the appropriate allocation of relevant company resources as it applies to ongoing sales issues and concerns.
  3. To appropriately represent the company when attending relevant industry and community related events on an ongoing basis.
  4. Weekly in-field coaching to assure team is using all resources to create hybrid relationships and meeting management expectations.


  1. Reports directly to GSM and will approve and monitor sick leave and vacation schedule on an ongoing basis.
  2. To document all relevant information as it applies to the sales process on an ongoing basis.  
  3. To develop, implement and monitor all relevant department policies & procedures on an ongoing basis.
  4. To attend Management, Promotion and Sales meetings as needed.
  5. To "trouble-shoot" on relevant operational issues as needed.
  6. To ensure that effective interdepartmental communication occurs on an ongoing basis.


  1. To ensure that appropriate Self-Management is exercised at all times, as it applies to   the overall function and specifically as it relates to
  • Overall Professionalism
  • Judgement
  • Propriety
  • Dress code (should be consistent with your job function, including appropriate grooming)
  • Confidentiality (at all times)
  • Managing Emotions (Emotional Maturity and control in all situations)
  • Taking Initiative (may include taking risks)
  • Being self-directed
  • Accepting responsibility
  • Being accountable
  • Self-critiquing
  • Accepting and growing with others Critique
  • Being objective (issue relevant)
  • Building and maintaining workable relationships
  • Suspending judgment (when relevant)
  • Not discriminating
  • Being accepting rather than judgmental (when appropriate)
  • Allowing others their feelings
  • Extending common courtesies
  • Behaving out of a sense of urgency (when appropriate)
  • Striving for Balance
  • Appropriately delegating
  • Evolving self-awareness
  • Problem Solving and Decision Making (within scope of the function)

Professional Development

  1. To attend all relevant skill building workshops as requested; including Digital training.
  2. To stay current with all relevant industry information as it applies to the overall job responsibility.
  3. To drive your own Performance Appraisal every six months.


To perform this job successfully, an individual must be able to perform each main responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/ or Experience

Bachelor's degree (B. A.) from four-year college or university; three to five years related experience and/or training; or equivalent combination of education and experience. Must have a previous and/or recent track record of success as a Sales Manager in Radio Broadcast Advertising Sales.

Language Skills (Modify)

Ability to read, analyzes, and interprets general business periodicals, professional journals, or governmental regulations. Ability to write reports and business correspondence. Ability to effectively and persuasively present information and respond to questions from groups of managers, clients, customers, and the general public .

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to deal with several abstract and concrete variables.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is frequently required to talk or hear.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  The noise level in the work environment is usually moderate.

* Professionalism is described as being consistently appropriate in all situations and at all times.

*Competence is defined as using “effectiveness and efficiency” in equal measure at all times.






We are an Equal Opportunity Employer

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