The Online Editor facilitates the content objectives (i.e. developing and managing content) for Radio One’s music radio station websites in Charlotte, NC markets. The position is responsible for increasing the sites’ online traffic and engagement through the maintained programming of local, regional and national content, the management of internal and external content sources, implementation of various traffic driving products and by linking the stations’ on-air and off-line marketing and promotional activities to the sites. The position leads the development of local traffic driving strategies and executes strategies developed at the national level.
o 3 years of experience finding and producing editorial content online.
o Knows effective ways to distribute, promote and market your content over the web.
o Knowledge of how to publish to and maintain a site using a content management system (CMS), WordPress a plus
o Must know how to perform photo resizing and audio and video editing using programs including Adobe Photoshop, iMovie, and Sound Studio.
o Familiar with, and knows how to analyze metrics.
o Working knowledge of Search Engine Optimization (SEO) best practices.
o Social media optimization knowledge, specifically in regards to Twitter and Facebook.
o You must have an abiding fascination with, and/or deep knowledge of, African-American music and culture
o You must be an absolute web junkie, familiar with all websites that cover African-American news, entertainment, celebrity, gossip and events
o You must be able to evangelize the website internally and externally and work as part of a team
o You must be enthusiastic and disciplined; a self-starter that can thrive in fast-paced environments with tight deadlines and aggressive performance targets
o Reporting on, and engaging with, local Richmond and Raleigh and surrounding area events and activity
o Scoping, editing, and writing posts about news, celebrity, entertainment, and gossip collected from both the local and national level as well as aggregating content from internal and external sources
o Utilize experience and judgment to plan and accomplish goals through the development and implementation of local strategies.
o Working with and training radio personalities in the creation and maintenance of content.
o Working with the stations' Program Director, Operations Manager, and/or Marketing/Promotions leads to maintain the vision, voice and brand direction of the stations online
o Maintain and grow all digital platforms including station’s social network accounts, SMS clubs, mobile streaming apps and newsletters
o Working with the Vice President of Content and User Engagement to leverage national programming opportunities, tools and strategies
Metrics for Success:
Of utmost importance to the Online Editor is web traffic primarily indicated by Unique Visitors (UVs) and Pageviews (PVs). Other performance metrics including time spent, bounce rates, and impressions will also be used.
Ensuring compelling and up-to-date content is always available will be the Online Editor's best way of influencing these key performance indicators.
COMPANY CORE VALUES:
· We are COMMITTED to our mission, our work, and the people we work with
· We VALUE and RESPECT the people we work with and the people we serve
· We are PASSIONATE and CREATIVE, we will find a solution
· We act with INTEGRITY
· We TRUST each other’s intent is honorable
· We encourage COLLABORATION and support a HARMONIOUS work place
· We are PROUD of being a DIVERSE organization and serving a DIVERSE community