Director of Content- R1 Digital

Location: NY - New York - Radio


Director of Content - R1 Digital

Reports Directly To:                                  GM/EVP Digital  

Location:                                                 New York City/Silver Spring, MD/Atlanta, GA/Dallas, TX

Job Overview:

The Director of Content oversees all content and traffic objectives for R1 Digital (the digital arm of Radio One’s local and REACH divisions), including content initiatives, both internal and external, across multiple platforms and formats to drive traffic, engagement, retention and positive customer behavior on Radio One’s local and REACH’s syndicated digital platforms; managing team of online editors/producers/writers; primary editorial liaison to help identify product development, both in collaboration with in-house iOne team as well as third-party vendors; maintains the digital programming budget; as well as working closely with Radio One’s terrestrial programming team to ensure continuity with on-air initiatives. This individual is an expert in all things related to digital content, analytics and trends. The position collaborates with the GM/EVP Digital and iOne executive team, market PDs and GMs, VP Programming of Radio One/REACH, and the VP Digital Sales, Sr. Director of Sales Ops and others to define the strategy and direction of Radio One’s content on all digital platforms.

Primary Responsibilities

  1. Working closely with the GM/EVP Digital, VP Digital Sales and the PDs, Radio One, to establish and direct the strategic vision, traffic goals, content team, policies and procedures for Radio One and REACH’s digital content initiatives (online and on other digital delivery platforms) for the Radio One owned-and-operated station and syndicated personality brands.
  2. Recruiting, hiring, managing and empowering a nationwide staff of Online Editors to implement the strategic vision through the following means and others that may be identified:
    1. Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video and in-person.;
    2. Assessing usage trends, assimilating user feedback, and translating them into feature/functionality enhancements; and
    3. Developing and maintaining performance assessment criteria and programming calendar for Online Editors.
  3. Mapping out a content strategy that supports and extends sales and marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
  4. Working with the iOne Product team to determine what products and vendors should be developed, bought or partnered with to ensure platforms are best of breed and provide the best user experience.
  5. Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
  6. Oversee R1 digital content budget, managing costs and organizational structure.
  7. Fulfilling other responsibilities as established and directed by the GM/EVP Digital.


Metrics for Success:

The Director of Content is measured on the growth of the R1 Digital (Local and REACH) traffic and digital platforms’ reach, primarily through increased UVs, PVs, app downloads, social fans/followers/reach, and growth of other databases. Secondarily measured through the continual improvement of the user experience and the quality of the content across digital platforms, as well as the increase in digital reach through the consistent development and deployment of content. Success criteria include:

•         Positive brand recognition and consistency across chosen digital platforms.

•         An increase in defined metrics (unique visitors, page views, time on site, streams, etc...).

•         Social media traffic growth.

•         Increased indirect revenue through increased impressions

•         Newsletter, SMS and loyalty database growth.

•         Customer feedback and survey data.

We are an Equal Opportunity Employer

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